This week, I talk about the balance between following others and doing your own thing.
Kultakätkö – Gold Cache, oil on canvas, 80 x 80 cm.
– Do what everyone else does.
That’s what my mother often told me when I was a child. Her point was to encourage me to learn and be part of a crowd – important skills, but I hated that phrase. As if you shouldn’t deviate from the path, stop, or run faster!
The beginning.
As an adult, I learned that life is not just about moving on your own. Everyone needs public transport.
Helsinki Bus Station Theory for Artists
Have you heard about Helsinki Bus Station Theory? It is particularly familiar to us southern Finns. Most of the buses in Helsinki go a long way on the same road until they take a different direction. “Stay on the bus, don’t hop off too soon,” we advise. This also applies to many things in life.
In progress.
As artists, we don’t want to be like everyone else, but to hop off and find our own thing. And yet, to get to our own remote area with our treasures, we have to sit on the bus for quite a while. If we leave too early, we won’t find the caches, because they are much further away than we initially thought.
If we get off too early, our talents won’t emerge. Ingenuity turns into chaos in the eyes of the viewer. Intuitiveness makes us do ordinary things because we can’t express its nuances. Sensitivity appears as unnecessary cautiousness. Analyticity produces a rigid impression and our personality is covered in an internal struggle about what the image should look like.
Through art history, I have understood that traveling with a companion can be enormously inspiring. As artists, we are always part of the past generations. When we look at old paintings, we can have a dialogue not only with ourselves and with our current teachers, but through our imagination, also with the masters themselves.
Gold Caches
Before I started this painting, I was looking at a portrait of Louis Pasteur by Albert Edefelt. Did Edelfelt guess how important a person Pasteur would become? I told Albert that we still benefit from Louis’s inventions. So, his glass bottles and notebooks were like gold caches.
My gold caches are found in nature. When I walk on the wide path of a nearby park, I often turn my gaze to the shadows. When the sun hits there, a humble plant suddenly finds itself at the center of the scene.
When that happens, I don’t only stare at the star of the show, but look around and notice all kinds of other wonderful things.
As a child, I already knew that it is not always good to march on and act like everyone else. It just has taken all my life to express that by painting.
Did you know about Helsinki Bust Station Theory before? Where your gold caches could be? What do you think about all this?
I have often asked myself: “Why draw when you can paint?” And as someone who loves colors, it hasn’t always felt appealing to omit them. Still, one of the biggest things in my artistic development has been to find a connection to my childhood through black-and-white drawings.
Virtual Reality, drawn in ProCreate using an iPad and an Apple Pen.
In this week’s blog post, I want to inspire you to draw things you love in black and white. If you want to practice ink drawing with me, see these courses: Animal Inkdom and Magical Inkdom!
My Way to Drawing in Black and White
It’s been over thirty years since my father’s death. He was quite distant, but I still vividly remember when he drew horses when I was a child. The horses were not noble and streamlined like in the picture books, but furry sympathetic characters. It was as if my dad really knew these animals.
So it was no wonder that when I participated in the Inktober drawing challenge in 2018, my drawing style borrowed a short hair-like line from my father. You can say that at that time, I fell in love with drawing. Nowadays, I still draw in black and white every time I want to visualize something through my thoughts. I now have an Apple Pen and Procreate, but I sometimes draw on paper as well.
See a quick 4-minute flip-through video about one of my sketchbooks!
Drawing visualizes the invisible and makes us think deeper. First, the idea is wavering and could take any direction. But as the details increase, the big picture also grows. Therefore, it’s important for me to let the pen linger in small areas. I find pleasure in putting tiny pieces in place so that they are part of a bigger story.
There are two good things about drawing with a thin black marker pen. First of all, the pen mark cannot be erased. You have to figure out how to make the wrong stroke a part of the drawing. It has often happened to me that the core of the picture was created while correcting a mistake. Another advantage is that when you don’t have to worry about colors, you can focus on shapes and patterns in peace. And of course, you can always color the drawing afterward, for example with colored pencils or watercolors.
Why Draw? – Connect Your Art with Your Origin!
I believe that anyone who has drawn for a while will develop an understanding of why they draw. I have a feeling that I was created to express things through ornaments. For me, an ornament is not just a picture, but a whole language. When drawing ornaments, I’m on the border between writing and illustrating, and feel that I am doing something important. As if I belong to those authors to whom poetry appears as pictures.
It’s confusing, but this connection between drawing and writing seems to have arisen in me when my father drew a horse. Of course, I didn’t know how to break it down like that as a child, but I now think of my father’s horses as ornaments that summarized the origin of our family. It wasn’t the most elegant possible, but I still wanted to give it wings. Nowadays, every time I draw, I feel close to where I am coming from. I hope that by drawing you too will find wings for your origin!
This week, I celebrate a big finish – the series of ten nature-inspired oil paintings that I started in July!
The series has four small, four medium-sized, and two big paintings. All of them are some kind of floral landscapes.
Small Paintings + Video!
I worked from big to small. I like to start the series boldly and then pick ideas from them for smaller pieces. This is the last painting – Rapunzel of the Garden:
I like the idea of having a secret tiny treasure, so I try to make the small paintings look like that.
Medium-Sized Paintings
The medium-sized paintings are in two parts: two are smaller, and two are bigger. I like to paint “sisters” – so two paintings in a row or at the same time so that they complement each other. It’s an easy way to create variation in the series.
I like to name each painting of a series so that the titles have some kind of similarities. For example, the previous series all had celestial bodies in their names, and the one before that was a V-series – all the titles started with the letter V. This time, the similarity is not perhaps so evident, but it’s there – all the titles have a genitive form.
Four seasons are also present in this series. Expressing seasons is an idea that I could repeat in future series too.
Talviyön runoelma – Winter night’s Poem, 60 x 80 cm. See more pics in this blog post! Currently on display at the exhibition “Talven taikaa” in Galleria K, Vantaa, Finland.
In every series, there are paintings that have seeds for the next one. In this series, I like how abstract I went with Winter Night’s Poem, and the natural look in The Echo of Moss inspires me a lot. These two will set the foundation for the next series.
Usually, I am exhausted after finishing a series, but this time not so much. I have many ideas and already ordered the canvases. I like to plan the size of the series and the sizes of the paintings beforehand. Before I even begin to make any background studies, I have ideas on interiors they could fit or galleries or exhibitions they could go to, and decide the size based on those.
Big Paintings
Even if all my paintings are my children, I can’t help picking my personal favorite of the series. In this one, it’s Tiger’s Eye.
Tiikerinsilmä – Tiger’s Eye, 100 x 80 cm. Currently on display at the gallery Gumbostrand Konst & Form. See more pics in this blog post!
Tiger’s Eye is a sister to another big painting – Queen of the Night.
Often, people ask an artist: “What inspires you?” and the artist responds, “Nature.”
But I think that it’s really important for an artist to get more specific. For me, it’s the plants – who they want to be and what kind of world they hope to build. I love to imagine what kind of personalities plants have.
In the upcoming class Doll World, the plants become alive as flower girls!
Come to draw people in nature-inspired dresses – Sign up here!
2-day Christmas sales event organized by the local artist association Vantaan taiteilijaseura
Black Friday course sales event organized by me on this website!
For me, this is a lot! Fortunately, I have had time to prepare. For example, I got the deadline for the suggestions for the curated group show on Sept 1st. I was then able to apply and have new work specifically painted for the gallery.
Of these four, I am most anxious about the 2-day Christmas sales event even if it’s the smallest one! I have a sales table there, and I haven’t been preparing one for ages. I enjoy selling face-to-face, so it’s also something that I look forward to. It’s also great to see all kinds of sales items on one table and make a nice selection.
Selecting Sales Items – Delivering the Experience of an Original
Even the smallest sales table is a chance to strengthen your artistic voice and communicate your art brand. Most customers may buy postcards and other affordable items only, but still – we want to give them the whole experience. People have come back to me saying: “I remember you. I bought one card from you a couple of years ago, and I look at it every day.” I like to think that with the card, they also buy a piece of the world I am presenting to them. That’s why I always try to include original art as well.
Here’s one of the small paintings that I just finished. It’s called Samettikukan sointi – The Sound of the Marigold.
Samettikukan sointi – The Sound of the Marigold, 20 x 25 cm, oil on canvas
The Sound of the Marigold is a sister to a piece that I showed you earlier called Ruusun henki – The Spirit of the Rose. But when I placed the paintings side by side, I wanted to make adjustments to the rose painting so that its’ color scheme is less similar. So here’s the new version of The Spirit of the Rose:
Ruusun henki – The Spirit of the Rose, 20 x 25 cm, oil on canvas
Here are the two versions together so that you can compare the changes.
I am going to have small stands for them so that they will stand out from the rest of the selection.
There are also a couple more small oil paintings. They are still in progress, but I hope to finish them soon so that they have time to dry.
I have noticed that people who don’t regularly go to art events forget the difference between a photo and an actual painting. – like it would be the same browsing the feed or picking a postcard as watching an original.
On my sales table, prints will dominate in quantity. And because most of them are pictures of oil paintings, I also want to deliver the experience of an original oil painting. With the four small ones, I can hopefully present one medium-sized original, maybe Forest of Wishes.
What A Part of Your Audience Expects to See
In my experience, some people are interested in a specific art technique. Previously, when I had the sales table at a similar event, there were some who wanted to talk about watercolor painting and were disappointed that I only had one example or so. These are people who are art hobbyists themselves and who are potential customers for my classes.
I used to paint a lot in watercolor, but lately, not so much because they don’t sell as well as oil paintings and have a low price point. Because I need to make a living and because I enjoy creating big paintings, I have focused on oils. But this time, I thought I would take a bunch of watercolor paintings with me and set the price lower than expected. If I still actively sold watercolor paintings, I wouldn’t do that, but now I see the chance to reach this part of the audience and show my watercolor work.
Because most elements of my style were developed in watercolor first, these pieces fit well with cards that have oil paintings.
These cards came out gorgeous! They have a satin finish and are bigger and thicker than standard postcards. I ordered them as well as the cards from Moo.com (affiliate link, but I would recommend them without one too!)
What to Leave Out
Many times, I have put everything I have on the sales table, and that’s never been a good thing. You might have potential best sellers, but bringing items that don’t make sense to them will ruin the sales. For example, I brought fabrics with my designs and some craft items to an event focused on fine art. And vice versa, I took some original art to a craft show. Yes, you might get some sales from the odd items, but confuse most of the audience.
Price can be a reason to exclude some too. For example, if the organizer takes a percentage of the sales or if the price of the sales table is high, selling the most affordable items doesn’t necessarily make sense. And vice versa: when people come for good finds on their way to the shopping center, selling the biggest and most expensive pieces can be hard.
This painting – Tiger’s Eye – has been waiting to get to a curated exhibition that interests art collectors. Now I am happy to pack it and two other paintings for a big gallery show.
Tiikerinsilmä – Tiger’s Eye after varnishing
My oil paintings always get a varnish and a hanging wire so that they are ready for hanging on the wall.
In my experience, original art that is ready to hang is more tempting to buy than pieces that require, for example, framing. However, if the price point is very low, it doesn’t always make sense to frame the pieces. Whatever the case, it’s always good to present a unified collection and leave out some that are too different in size, style, or frame than others.
When selecting work for the small postcards, I left out many paintings I like and value. For example, many of my big paintings are not so great for postcards. Their details get lost in the tiny size, and their subject is more suitable for decorating interiors than sending wishes.
And then some paintings are quicker but more suitable; for example, Kukkiva maa – Flowering Earth that I painted in acrylics for the class Floral Freedom.
I think it’s perfect for a postcard – full of colors and flowers!
How You Will Be Remembered
Many times when I have been preparing for the events, my behavior has been on my mind: Am I able to show my enthusiasm? How could I not only make sales but be remembered afterward too?
But the best answer here is quite technical. You should have something to give that has your contact information on it. And all your products should have your name and website – or at least an email – on them. I use the same tactics, the same generosity that is, that I have used with selling online courses. I give something for free and invite people to see if I am suitable for them. On the sales events, I have small cards that have different pictures – details of my art – and I invite people to pick one that they like.
This begins a conversation about their likings about them, and when they have the mini card, I can serve them better and be remembered too.
The postcards also have contact information printed on the back.
There’s also another artwork as a frame.
I think about these features as generosity as well. I have taken the time to design the back to make the cards even more valuable.
Sales Events Are the Opportunity to Test
Even if it’s good to have a unified style and selection, the sales event is also an opportunity to test new ideas and approaches. I like to do tests that are not big new things but hidden in the small stuff. This time, I made a postcard of my colored pencil work to see how many people can recognize the medium and how many are interested in this style of drawing.
This postcard is composed digitally of many colored pencil pieces.
As you know, I am not just an oil painter, but also love colored pencils. It would be fun to talk about them too.
This leads us to my course sales event on Black Friday weekend. All classes will be on sale and registration for the new class Doll World will open. Doll World will begin at the beginning of January.
Sneak peek at Doll World – drawing poses and clothing
During the years, I have learned that if I love the class, there’s a possibility that you will love it too. The same goes for all art really. We have to pamper it and give attention to its needs. And when the course or the painting asks: “Will there be anyone for me?” we must say: “Yes, my dear – kyllä kultaseni – sometimes it will just take a little bit of time.” We both feel vulnerable about this.
P.S. The engineer in me says that this is not a comprehensive article about setting a sales table. But I intend to share some pics when I set the actual table on December 3-4 at Galleria K, Vantaa, Finland. So stay tuned for Black Friday sales and future blog posts!
